The Year In Review - Looking Back at 2021 With Betsy Frost Design
First and foremost, we would like to thank everyone who supported us! 2021 was quite a year! Whether close or far— family, friends, local artists, vendors, businesses, you have all become a huge part of our community in Ipswich and in the shop. Here’s a fun recap of 2021.
Our 5th Year Anniversary Celebration of Our Shop!
“Betsy Scissorhands” with her team: Jenny, Jo-Ann, Kim, Pam and Ciara on our ceremonial Ribbon Cutting with The Greater Cape Ann Chamber of Commerce
Photo on the left: Betsy with some of her team, husband Jeff, and Skye, Mischa and Scarlet.
The Betsy Frost Design Shop in Ipswich turned 5 (although Betsy has been designing, making and selling her jewelry for 25 years). The journey has taken her from her studio in Roxbury to her basement studio in Ipswich, a Pop Up Shop and finally her current shop at 4 Market Street! We would like to thank The Greater Cape Ann Chamber of Commerce and our social media guru Paula Sawyer from Lola Wesley Marketing for orchestrating and celebrating the ribbon cutting with us.
Betsy and Her Great Dane Scarlet
Betsy with Scarlet
In the winter 2021, Scarlet became very ill, and needed surgery. Due to the stellar care she received, she is doing so GREAT thanks to the outreach of love and support we received. A gracious THANK YOU to all who supported us. We truly appreciate the outpouring of love and generosity. And Scarlet is doing SO WELL!
Each Summer We Do Our Own “Christmas in July”
From left to right: Jenny, Jo-Ann, Kim, Paula, then Betsy and Ciara in front. We were sure missing Pam that night (not seen in photo)
“Work hard, play hard” is how we do it. As a team we try to get together and unwind as often as possible. Here’s a great staff photo at the Foxcreek Tavern. Good food and drink help us brainstorm for new fun ideas and events for the shop. We usually celebrate “Christmas in July” with a big sale in the shop, but also with a big outdoor meal to toast the Christmas past and another toast to Christmas future!~
Advertising became a collaborative effort!
After a 36 year break, Betsy was given the opportunity to ride a friend’s horse for the summer. She was able to fulfill her life-long dream of riding on the beach and competing again. We brought to her attention that some of the riding photos she had would make a great advertisement for her Equestrian Collection. With the help and support of Eric van den Brulle - her Creative Director and her Marketing Manager, Paula Sawyer, of LolaWesleyMarketing we created a series of comps and ideas for her final Ads for the 2021 Fall and Holidays season. We also collaborated with Kristen Muldoon of the Ipswich Local News closely to ensure the layouts would show in the highest of quality for newsprint. These ideas were then carried over to Betsy’s social media and website. It was fun to collaborate! Enjoy the series below here:
Dream of a Day! Betsy riding on Lincoln with her friend Jen on Sven at Crane Beach.
The Equestrian Collection. Inspired by Betsy’s love of riding.
Betsy visiting the Mariposa Showroom with Scarlet and Mischa. They have beautiful items that we carry in the shop and on our website HERE. MORE at the shop!
The dogs had fun choosing their favorite holiday!
One of our Holiday Favorites! The Vintage Ornament Collection
Scarlet enjoying a good snooze on Procrastinator’s Night!
Our Holiday Fundraiser and Ad with Doug Brendel. We donated 40% from all sales of ‘Outsidah’-designed coasters and ornaments to Kristina and Doug Brendel’s charity NewThing.net.
The Newest Addition to Our Castle Hill Collection. Our Castle Hill Ornament!
The “Castle Hill Christmas” ornament
The “Castle Hill Christmas” ornament is the newest addition to our Castle Hill Collection. It measures 3” Diameter and is made with Swarofsky Crystals and Stainless steel—perfect for adding sparkle to your tree! This ornament is a bigger version of Betsy’s Castle Hill Sunburst Medallion. See it HERE
Thank you for a wonderful year!